April 11, 2009

Media and Movies in 2007

It looks like that 2007 will definitely be the year of the big time, special effects laden, super ultra hyped, fantastic blockbuster movie. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it's a safe bet to assume that 2007 might go down as the most profitable year in movie history. However, all that money generated from those movies aren't limited to the silver screen.

As soon as those movies are relased, maybe even before, cross-media marketing will begin. You'll be bombarded with requests and orders to download the hit theme song from each movie onto your Apple iPod Nano. Of course, you'll also have to play the official video game on your Xbox 360. If you just can't take the time to sit at home and play, you can enjoy the Sony PSP version of the movie game. And for those people who simply can't wait, they can download the movie trailer and watch it on the Digital camcorder feature of their phone.

The marketing and advertising for these movies aren't limited to the theater, radio or TV screen. Whatever it is that you are hooked up to, you can and will be reached with commercials and information. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. Whenever you visit your local Refurbished Electronics or Xbox 360 store, you'll see promotional advertising all over the place. And the same rings true for the Sony Playstation Portable as well.

Today's electronic devices are now places to get the message across. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.

It all boils down to being connected in today's modern world. If you are connected with an iPod, Playstation Portable or an Xbox 360, you can and will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.